Natura Beverages, Inc., Port Chester, NY, has launched the world’s first mental fitness drink. The new beverage, VIVE, is a carbonated soft drink that provides the brain with nutrients it needs to aid specific neurotransmitters responsible for metal energy, clarity, focus and concentration. VIVE is positioned to stimulate awareness, enhance stamina, amplify alertness and improve memory.  It contains low levels of caffeine and sugar preventing the “crash” or “burn-out” feeling associated with caffeinated energy drinks.